What font should I use? {PIlotingPaperAirplanes.com} marketing, blogging, blogger
What font should I use? {PIlotingPaperAirplanes.com} marketing, blogging, blogger

Bloggers love fonts.

I know I just stereotyped and generalized with that statement. I’m sticking to it.

We love fun fonts! We love fonts that are bright and fun and give our blogs a good vibe. We love script-y fonts and chalkboard fonts and bright pink polka dot fonts! While these may be perfect choices for your scrapbook, there are some guidelines for website and branding fonts.

Let’s get the single most important aspect of typography out of the way: it must be readable.

The primary job of type is to communicate information with ease. Begin your font search with the understanding that it’s not about what you like personally, but all about what your readers can, well, read.

1. Body font

The key font you must choose is your body text. Yes, I know it’s boring, but it is what your audience spends the most time reading – we hope! Start with  choosing between a serif or sans-serif font.

Ser-what?

A serif is a small line at the end of a stroke in each letter. A font like Times or Georgia – or what you’re reading right now – has those details. Sans serif fonts (sans is French for “without”) don’t have the added details, like Arial and Century Gothic.

The design world is undecided about whether serif or sans serif fonts are best for your body text. The pro-serif crowd says the details lead your eye through the text while the pro-sans serif crew says the clean lines are simpler for the eye to navigate. There really is not a right or wrong answer here provided your choice is clean and easy to read.

Meaning, no handwriting font allowed.

2. Header font

You can have more fun with your header choice (but not too much). Start with the opposite font type from your body text. Classic serif font for the body? Try a sans serif header font. The same rules apply: your headers must provide clear and easy reading.

Play around with the shapes. A wide and round font like Century Gothic could pair well with a thinner body font. Or a heftier body font could fit with a thin-lined header. You may want to consider your color palette, too. Try a lighter color with a thick font and a bold color with thin ones.

This leads us to…

3. Combining fonts

Choose three possible header fonts and test them with your body text. Try various sizes and colors. Print them out to compare side by side.

Type conveys emotion, so pay attention to how the combos make you feel. A strong contrast between the header and body fonts could communicate tension, fearlessness or boldness. A complementary pair can convey peace, acceptance or balance.

The goal of your site should play into this decision. A yoga studio’s website should feel peaceful while a spin studio may want that bold and competitive vibe.

Stick to a general rule of two primary fonts. This keeps your overall design clean and cohesive. You may try a third accent font. Here you can play with that favorite handwriting font you put aside earlier. A fun font can soften the clean lines or your header and body fonts, but are usually less readable, so keep it limited.

C’est bien? Have fun!

Thanks for reading!

   L.

What is your favorite font?
How about the worst font you’ve seen?

graphic design free download, out on a limb, quote, social media {PilotingPaperAirplanes.com}

Hi! I’m closing out this weekend of packing with a new free download. This one is for your social media cover images. Facebook, Twitter, Google+, whatever your flavor I’ve got you covered.

This quote has inspired me from time to time for years. It reminds me that change is good. Change is growth. Change keeps me from settling into mediocrity.

So be inspired! And enjoy the landscape of the image because gosh darn it, we’re *this close* to the equinox and the official start of spring.

graphic design free download, out on a limb, quote, social media {PilotingPaperAirplanes.com}

Download for Facebook // Twitter // Google +

Missed the last free download? Get “Be a little wild” backgrounds for your desktop, tablet or phone.

Like my designs and want one for your own blog or business? Go here for options and pricing. I have room for a couple new clients right now!

 Enjoy!

What is your favorite social media?
(Mine is Instagram right now).
What free download do you want to see next?

lunch date, coffee date, sunny, saturday {PilotingPaperAirplanes.com}
lunch date, coffee date, sunny, saturday {PilotingPaperAirplanes.com}

It’s a sunny day above freezing. Let’s meet for a lunch date.

• We’re moving! In one week to be exact. This weekend starts the packing and cleaning. We’re not moving far; just into a two-bedroom in the next building. It will be the easiest move Jon or I have ever done. Then, in a couple of weeks, my youngest brother moves down here from Upstate NY.

• I’m adding a new yoga class. It’s a “yoga fit” type class and the first time offered at my studio (which tends to be more formal yoga and pilates training, not much of the trendier styles).

It’s listed as a regular yoga opening and closing of the class and strength training workout stuff in the middle. With pop music and I’ve heard rumors of some free dance. The teacher isn’t my regular but I know her well enough to know I’m gonna get my ass kicked. Should be fun.

Stephanoff Media, website, graphic design, quote {PilotingPaperAirplanes.com}• Jon and I are combining our side businesses. Between the two of us, we build websites, design brand identity pieces, setup and manage social media communities, shoot photo and video projects, and more. We’ve each done our own thing for a long time and finally decided to bring it all together under Stephanoff Media.

• On that note, I have openings for new design clients! Smaller work I can take right away. A blog or website build can start in April. If you’ve considered revamping your brand, maybe now is the time. Spring is the season for fresh and new! Head over here for details.

Now I’m off to manage the laundry and pack up our books! Which really means toss them into bins so they can be carried across the parking lot and put away again. There will be very little formal packing going on.

Thanks for the lunch date!

Tell me your best or worst moving story.
Tell me about your favorite group fitness class.
What is your favorite lunch or coffee spot?

*
The Ultimate Coffee Date, lunch date
style, fashion, outfit of the day, stripes, floral {PIlotingPaperAirplanes.com}

Two things I don’t often do: layer over button-up shirts and mix patterns.

style, fashion, outfit of the day, stripes, floral {PIlotingPaperAirplanes.com} style, fashion, outfit of the day, stripes, floral {PIlotingPaperAirplanes.com} style, fashion, outfit of the day, stripes, floral {PIlotingPaperAirplanes.com} style, fashion, outfit of the day, stripes, floral {PIlotingPaperAirplanes.com} style, fashion, outfit of the day, stripes, floral {PIlotingPaperAirplanes.com} style, fashion, outfit of the day, stripes, floral {PIlotingPaperAirplanes.com} style, fashion, outfit of the day, stripes, floral {PIlotingPaperAirplanes.com} style, fashion, outfit of the day, stripes, floral {PIlotingPaperAirplanes.com} style, fashion, outfit of the day, stripes, floral {PIlotingPaperAirplanes.com}

Granted, stripes and florals isn’t a unique pattern pairing. This one I can do with some confidence. Others I struggle with. Like a pair of gray skinnies with small black polka dots. I can’t seem to mix with those dots. Even my flowy floral button-up doesn’t feel right. Any ideas?

Another thing I’m enjoying lately is mixing gold and silver jewelry. For a long time I wouldn’t do it (just like for a long time I couldn’t bring myself to mix black and brown). Now I’ve made a few gold and silver pieces, like the necklace worn here, to break my self-imposed no mixing rule.

Oh, I also love my hair here. This happened after a couple of days with my hair in french braid twisted bun. Nothing like braids to create waves without a hot curler.

Happy Monday!

Do you enjoy mixing stripes and florals?
What are your favorite pattern or color combinations?

Fitful Focus